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2022

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08

The "Food Safety Seal" has landed, and continuous efforts are needed


Recently, Hebei has promoted the use of the new supervision technology of "Food Safety Seal" in the food delivery industry across the province. It is required that by the end of this year, the utilization rate of "Food Safety Seal" will reach more than 60%, by the end of 2023, more than 80%, and by the end of 2024. 100%. However, in the process of implementation, there are three difficulties in who will lead, who will pay, and who will supervise, and it is the key to solve the problem of landing. (Hebei Daily)

The so-called "food safety seal" refers to the one-time sealing package of the outer packaging of the takeaway food, which is intended to prevent the food contamination caused by the artificial opening and accidental destruction of the outer packaging during the delivery of the food delivery.

In recent years, with the popularity of ordering software and online payment, ordering takeout has become a habit of people's daily life. While the food delivery industry is booming, food safety issues are not uncommon. As the “last mile” of delivery and transportation in the entire ordering process, there are occasional reports of “delivery staff stealing food delivery” and “food spilled and being picked up directly into the lunch box”. Occasionally happens. All of the above will not only seriously affect the dining experience, health and safety of consumers, but also affect the trust of the food delivery system.

After the implementation of the "Food Safety Seal", it will undoubtedly provide a "safety lock" for the "last mile" of takeaways, and to ensure its implementation, multiple measures must be taken and continued efforts should be made.

First, establish a cooperative supervision model between government and non-government. In the era of big data, the traditional "command-control" supervision model can no longer meet the needs. Only by changing identities can the setters and supervisors of various norms and standards achieve efficient governance. As far as "food safety labels" are concerned, it is even more necessary to promote the incorporation of "food safety seals" into local regulations and formulate unified industry standards as soon as possible. In addition, a distribution industry association is planned to be established. The association organizes publicity and supervision of the implementation of relevant laws, regulations, national policies and relevant personnel welfare systems, fully mobilizes and utilizes resources, and strengthens supervision and inspection to jointly do a good job in industry management and supervision.

Second, compact the "background responsibility" of the third-party platform for takeaway. At present, some businesses are standardizing the use of "food safety seals", but they are still far from the overall popularity of the industry. From the perspective of the industry chain, as a partner, takeaway platform companies coordinate the relationship between merchants, riders and users, which is one of the important tasks of the takeaway platform. The exposed security loopholes in the delivery link should be "underlying management". During the implementation of the "Food Safety Seal", takeaway platforms should introduce more incentive measures to support the flow of merchants using the label or give them special prominent signs. After the implementation, the market will gradually mature, and the price of the label will decrease while the recognition will increase. As a result, the consumer market is forcing catering takeaway merchants to popularize the use of "food safety seals" to promote the development of the industry.

Third, strengthen publicity and guidance, and attach importance to "food safety seals". "People take food as their heaven, and food takes safety as their priority." If the "tip of the tongue" is not safe, the delicious food will change its taste. As the last barrier, the "food safety seal" can not only protect the delicious food, but also reduce complaints and disputes. It can be said that paying attention to the "food safety seal" means paying attention to the safety of the tongue. Therefore, the media should vigorously call on consumers to pay more attention, and advocate that when ordering takeaways, they should actively choose businesses with "food safety seals", refuse to sign for takeaways that do not use "food safety seals", and promote "voting with feet" to promote The "Food Safety Seal" was implemented.

Of course, whether it is the law or the government, it is the bottom line of protection. Platforms and merchants can only win the healthy and sustainable development of the industry only by facing the problems exposed in the market, actively seeking new ways to solve the problems as the main body, and allowing the people to eat "assured takeout".

For the takeaway industry, the "Food Safety Seal" only solves one point. Ensuring food safety is a difficult and long-term task. Only through overall coordination, innovative management methods, and continuous efforts can we maximize our "safety on the tip of the tongue". . (Ma Zhuang)

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